For starters, in 2019, immersive storytelling and location-based experiences will draw customers to brands like never before. As people crave the experiential, the brands that understand how to deliver them narratively will see explosive engagement. As the new year approaches, follow these and other developing trends to get your brand’s marketing ahead of the game.

Success in content isn’t an accident. It’s the result of careful planning, not just around the kind of content you create and how you create it, but also in how you distribute it to your audience.

To aid the voice of the customer, Director of Digital Content at Skylab Digital Insiders suggests we businesses step up to the task with an online marketplace that engages well.

With informed management in curating content with an engaging story, direction leaps out as inspiration with our Content Marketing. Making a commitment to this process is our niche advantage. short Consultation work, we can streamline the process so our marketing performance is exciting.

We are currently preparing our Short course education. It is in what we provide that supports our clients with the intelligent initiative to integrative customer interaction and engagement. Content matters and online digital media is here to stay.

To make it easier to for businesses to get first-hand insider knowledge, valued information and expert tips, including Apprecommendations and a wide range of resources in a carefully supportive stream to manage, I will be including a membership area that supports your move into the digital age. 

Inclusive of the membership are further discounts, an invitation link to our facebook group where you can ask questions and get lifetime access of all manner of changes and references to all the measurable analytics we aim to learn.

What this means for our clients is they are up to date and informed so they get exclusive tips that helps their businesses stand out from the rest.

A growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. 

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing.

Successful business are employing marketing teams and the content that will be at an advantage will increasingly blur the lines between these disciplines and learn to leverage best practices in content marketing and audience engagement in every customer- and buyer-facing interaction.

Coming... soon to 2019.

We have four easy to read manageable course to use to explain and establish the way forward at your leisure or if you have a team, they are welcome to do the course too.

There are several areas of fast growth in Digital Media and while it's not a race, I'd like to think this online world is connecting us and extending our range to further business.

Email newsletters will re-emerge as an important nurturing vehicle. ‘Hold up,’ you’re thinking. ‘Email? Is this 1999… or is this 2019?

Isn’t this the age of AI and Facebook Live and video and <insert BSO* here>?”

That we specialise in Digital Media is a surrogate factor. We know our consumers and the demographics to what is possible. We hope to translate that into such promotion it melts away the gaps and Australian businesses get all the cues to doing this right.

When we roll out our courses, our customers will be invited with a discount available to them.

Companies need to get creative and enthusiastic about getting their content in front of the right people. Passive distribution — or, worse, the distribution you do as an afterthought once you realize no one is engaging with your content — won’t cut it. Don’t let your investment in content go to waste by sitting on some of your most valuable marketing assets.

The next year promises more of the same: a continued takeover by content marketing. As brands keep refining their strategies, lukewarm content approaches will no longer suffice. Companies must adapt or fade into irrelevance, and the way marketers see and respond to trends like these will determine the fate of their organizations.

Brand marketers will be completely replaced by an AI algorithm that will generate four blog posts, two infographics, a white paper, and a weekly podcast that starts with, ‘Hey guys, I’m soooo excited for this week’s episode.’ Will you keep up​

to date.

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Staying updated on social media trends is great, but social is just the tip of the distribution iceberg. Email marketing helps; still, brands need to dig deeper to discover the distribution channels unique to their audiences. Could you include physical copies of content with certain products? Maybe sales and marketing can work together to target specific accounts and get relevant materials directly into their hands? Or maybe a speaking engagement is the best way to share your message with your audience?

While social platforms ‘clean-up the online swamp,’ brand marketers will shift back to ‘owning’ their digital channels and platforms. This means interactive content experiences will take the main stage, as it allows marketers to own the brand experience and capture declared customer (precious!) data, while delivering personalized and customized customer experiences. Who wouldn’t want more of that? 

Why we are excited is that the production scope Skylab is uniquely positioned to, and has its own speciality by her narrative scriptwriter, to lead any professional campaign, and manage a lead generated marketing campaign, it is with unique story content that will stand out of the mass.

To remain in the game, smaller companies will need to find ways to produce content at a cheaper price.

Whilst many small businesses hesitate, to purposely provide a budget for the digital step will help compete with others already ahead of their game.

Introducing high-quality video campaigns with huge social media initiatives is an advantage they can make for the future.

This can't be said enough: we cannot go for the trendy topics. But if they focus on efficiency and evergreen content, they will stand a chance.

We have full disclosure on our Policies area. 

If in doubt, don't hesitate to send an email to us: connect2skylab@gmail.com