With over 16 million Aussies on the platform, linking us to the rest of the world, what is final is the art of community. That it’s by wanting to engage with people in technical advances, this communication works (more on this later). The Facebook feed preferences are heading towards video and paid adds and promotion are the preferred way to be communicating. But there are ways to elevate your business profile without paid adds, just like the other platforms, you can build your tribe many ways. We show you how.  To conjoin this medium from a central platform we focus (as opposed to just using YouTube and Vimeo etc) on what you will also learn why tagging and comment features makes all the difference. Facebook is a fan favourite for a particular demographic. To use social at a high level the technology is taking you with its new algorithm. It's got to be the best time for businesses to reach further than they have ever dreamed of stretching.

To understand the reason Instagram is so fantastic as a marketing tool, now owned by Facebook, the revolution of IGTV as an additional service is taking the world by storm. To get onto this highway, as Instagram has a loyal following of over 5 billion users. It is impossible to do social without it, today. This also includes video and Snapchat-like ‘Stories’ and why this is an important tool imperative to our gateway to the world. The form has an organic preference but as this becomes boring, and where a focus on imagery/video being curated and of a high quality is still in demand is in SEO. Instagram has the advantage of discoverability through the valuable use of hashtags. This is not going away but morphing.

Snapchat has influence with a younger audience. Snapchat has over 4 million users in Australia and is not slowing down. Snapchat is community building and not built for older audiences. It is not showing up online, with SEC, as the public Instagram account. You have an autonomy on Snapchat to sign up to follow a user – you can’t browse their account without doing so. Best known for its filters, Snapchat is good for disseminating instant news/messages to fans, but not as a destination for long-form video. You can post often, but if you’re replicating content for Instagram Stories consider whether you really need both.

Twitter is known for its character limit which grew to 140 characters when President Trump recorded his own media releases and created a campaign. It has not stopped there, as Twitter is remaining to be a favourite for those commenting to live events (especially TV) and immediate news stories. The connectability to the other platforms shows what is possible, thanks to the #Hashtag format. - you are connected to a bigger world. Gifs are mostly used, and video is limited to 2min 20seconds at a maximum of 720HD. Unfortunately for us, Twitter is still small in Australia (around 3 million users a month), but the encouragement is there to connect to the U.S. in the same way. Influencers, journalists and actors maintain a large following, which comes in handy for cross-promotion. More frequent posts are acceptable on Twitter (1-4 a day).

Pinterest is an online platform which often helps creatives with their vision. This is scrap-boarding mecha and whilst it is slowly being recognised as a search engine dream, it doesn't take you long to get caught up in the value of a beautiful image. The purpose Pinterest has for all is how well our pictures tell a story - and which links our vision in one click. By gaining followers, the sharability continues and in perfect unison with the other platforms, content created goes across all in one very well planned promotion. The amount of users on Pinterest is growing rapidly, with Pinterest reaching a new milestone, now reporting more than 2million monthly active users. Australia is just starting to get on board.

YouTube is the short form destination for video content and reigns supreme with over 15 million Aussies using it every month. Although it probably won’t make you rich, YouTube has the advantage of allowing original creators to share in ad revenue, making it an enticing prospect for housing video. Your fans are also able to subscribe to your channel and get notifications of new content. YouTube is also owned by Google, meaning your videos are easily found on that particular search engine if you’ve tagged them correctly. YouTube videos can be embedded on basically any website or social network, meaning other people can share your content without having to post it natively.

Vimeo has quality viewing and is sometimes considered the ‘pretty YouTube', Vimeo has no distracting ads if you have a paid account and a much smaller, but devoted viewing community. Vimeo is often used for screeners (viewing link) because they can be password protected and you can replace the file without the link changing. Vimeo On Demand also lets you sell content for a set retail price.

Behind the platforms, there is a door. This door is called SEO (Search Engine Optimisation). Why this is important is how Google and Safari, Firefox, think and why algorithms are embedded to ensure activity gets a higher rating. Presenting to the world your portfolio or film, functioning connectivity with social media platforms, connecting the websites back-end code, and you motivate the world to a viral infection. This is what EVERYBODY wants to ensure that search engine searchability connects to your website and from which, can launch your promotion to the stratosphere.

The difference being, whilst you are a consumer on every other platform unless you use this wisely and become business savvy, the only marketing strategy that converts into sales and connects intimately with your people are emails. They are still No ! on the marketing motivation and from the funnels to Search Engine Optimisation, finding your subscribers establishes your community and the value there is, to build loyalty and trust in your brand, building relationships with better prospects and is a concrete converter that leads customers and followers and gives a better chance at speaking to them directly. 

With the daily explosion of start-ups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you’ll want to keep an eye out. Medium is a microblogging platform that launched in 2012, created by Evan Williams and Biz Stone (formerly of Twitter). If you want to publish stories or ideas, you may want to consider using Medium. Users can also recommend stories with their networks and curate their favourites. Periscope is a must for instant video content. Vero is a social network for anyone who loves anything enough to share it. Movies, TV, music, books, places, photo's, links to connect with, enjoy and discover. Google+ is at best, the back end of what is to come. LinkedIn is a fantastic way to professionally escalate a business or profile. In China, where Facebook, Twitter and Instagram are blocked in most areas, QZone is the top social network, with 632 million active users. Other social media on the rise are TikTok, Vine, Reddit, Tumblr, Reddit, Caffeine.TV, Peloton, WhatsApp, Secret, Whisper, WeChat, and without question, add messenger as a new avenue for direct marketing.  All this and updates come out across my social sites with great offers in our newsletter - to share how our customers are making successes. You can too if you follow my strategies. 

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